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| Kai Zhen Yi-Min Wang: a strong marketing team car market after the game |
| Author：admin Date：2011-1-18 |
"Widely circulated, this year dedicated Kay car sales of large vibration, and achieved very good results, is that right?"
"Ah, you can say this." Yi-Min Wang lightly ignored.
"What a special car sales in the current best?" I caught his attempt to issue sub-interest, but if no improvement.
"Oh, Which is good." He said Xiao Hehe.
This opening seems a little pale and embarrassed, I continue to chase.
"That inventory in 2009, Kay vibration you feel most proud of what thing?"
"Haha, 2009 I am most pleased that Kay has set up a vibration system, finally, powerful integrated marketing team!" Yi-Min Wang enraptured speaking, I am secretly relieved to finally find the "entrance" of the. The origin and technical personnel, in the vehicle computer industry has 20 years of experience in the Kai oscillator helm, always maintained a steady and consistent low-key, face vibration to soaring sales of Kay to expand the market, and gradually take a good front in the industry results, without blinking an eye he seemed reluctant to spit a word. But talking about his team, he obviously elated, enraptured.
Yi-Min Wang
Lay a strong front-line sales force Zuozhen pattern of the seven major regional battle
Marketing team is an important core element of business, it acts as a product of foreign enterprises, "spokesperson" role, directly affect the way products and sales. It is understood that although the R & D Kay vibration speed of the new machine with a "fast, accurate and comprehensive" three iron laws to seize market opportunities quickly, to lose ground, but the sales team has been their "Achilles heel", restructuring the sales force has been Kai Zhen mind is "stone." In 2009, under the leadership of the Yi-Min Wang, Kay's sales force has been tremendous vibration of the new changes came from the major name has a rich corporate experience in sales of the elite front-line market, the rapid formation of a complete sales system, northeast, north, east and central , Northwest, Southwest, South and other areas by the seven laid the Kai oscillator product sales everywhere in the country fighting pattern and the rear base.
Improve the marketing team's decision-making is immediate, this strong sales force quickly to bring a series of soaring Kay vibration performance, has come within a month of harvest, which is compared to the past, at least doubled four times present this maintain a strong sales force fighting, its capability to surf in the markets, fresh blood into the Kai oscillator to have more confidence and energy, "again this year to achieve a breakthrough, which for them has not a difficult thing was. "Yi-Min Wang said, not without pride.
Before loading and after loading, 4S shop sold a three-pronged scale new heights
2009, Kay has long nurtured vibration 800 * 480 high definition digital screen market K9 platform shock, but rarely appeared in the major exhibition publicity only time, Kay vibration platform for exhibitors to bring K9 4S shop Procurement Conference in Guangzhou, Luxury spacious exhibition area, Kay vibration with a strong marketing team Zuozhen front, enough to catch a glimpse of Kay vibration 4S shop for emphasis. As we all know, automotive supplies stationed 4S stores, not just high-priced low-end tools for profit, increase research and development funds launched "4S shops" designed for the product, has been gradually to restore some of the 4S shops selling items made veiled criticisms of the terminal car owner injured heart. Despite the shady 4S shop collective exposure by CCTV, but the 4S shop has to go much higher than the volume of post-installed is an indisputable fact. Throughout the industry, Lu Chang, a good helper has their own 4S shop specifically for products. Yi-Min Wang revealed that Kai vibration in this area this year will also increase R & D, production shop specializing go 4S channels exclusively for products.
In addition, Kay vibration will also be pre-installed as a market, where there is a market, where there is vibration of the product Kay, 2010 Kay vibration not only actively extend the product line and market segments, products, channels, before loading and after loaded, 4S stores three-pronged approach, Kay vibration products everywhere, it will once again what kind of sales to create a myth, we'll see.
Iron law of three industry reshuffle as secure as ever expanding product line
Into 2010, the automotive supplies market will show "a hundred schools contend, flourishing" market situation. Do a market, Kay vibration adhere to abide by the "fast", "quasi", "full" These three iron law: fast: in product development, production, sales, must be fast and efficient to meet customer demand and win market support, the cooperation of all Kay vibration can be kept to avoid the backlog of customers. Standard: in the product good quality, we should also pay attention to market the right path, to understand the needs of different users and the market in order to be able to do a listing of products, sales of the right path and to promote the right path, the service right path. All: in the product research and production under the premise of fast and accurate, and strive to market products to cover all the models, so that cooperation customers of products in the Kai oscillator can find their own regional markets.
Based on these three unshakeable iron law, Kay vibration to product variety, product differentiation advantages of line length reshuffle intensified in the industry is still rock solid when, and move forward. Currently, Kay developed vibration 6 Dedicated car every month, more than 100 models on the market debut of dedicated machines. Kai Zhen fast development of new models have been widely spread in the industry, so if there is a new car, we will take the initiative to come, while others used to project the time, Kay vibration foreseen already in production. Source of fast cars, quick project, these two factors are to stay ahead of the speed of vibration Kai key points.
Stepped into the new year, Kay vibration will bring 3G technology information platform, while grasping the product quality stable, unified UI interface, including the appearance of the packaging, logo presentation, promotional information campaign, etc., will be more standardized and clean, grade There will be a qualitative improvement and leaps. Zhen Kai continues to expand with the sales force which, I believe Kay vibration in AV products have to mention the top ten this year. Ride a thousand miles, aiming at Kay vibration, this "potential shares" full of confidence in 2010, will be a new face heavy attack, so that competitors look askance.
Afterword:
And Yi-Min Wang interview communication was not very smooth, perhaps because his low-key calm, perhaps because his ineloquent, but his language is often simple sentence can be blunt instrument, stunned. To our employees under the said Yi-Min Wang has over 20 years as a cassette machine engineer, is very familiar with the industry from product development, design to production, he would involved throughout, and with him a keen market sense and professional experience, he can quickly determine the development prospects of a new machine, so the products produced is also more right path. Ideas determine Kay oscillator in its leadership, is with high morale after the game development effort automotive market, driving out their own sea of blue.
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